Bob Barker, long-time host of The Price is Right, recently passed away at 99 years old.
We all know the games and the excitement of The Price is Right, but another thing we think about when we remember Bob Barker is how he closed every episode with a message about controlling the pet population. That one sentence had a huge impact over the years and arguably saved millions of animal lives.
Bob Barker wasn't the only one using his platform for a cause. Radio host Casey Kasem was a vegan and made sure his beliefs were reflected in his work. For example, he refused to voice Shaggy in a Scooby-Doo movie unless the character was made vegetarian.
As a podcast host, you can do something similar by aligning your work with your values. This could be as simple as having a sign-off message that reflects your beliefs or being selective about the guests you bring on your show.
One sentence can have a lasting impact. The influence you exert through your podcast can go beyond the topic you discuss. Nobody watched The Price is Right to think about animal population control; they watched it for entertainment. But that message about animals still resonated with viewers and, today, 80 to 90 percent of owned cats and dogs in the United States are now sterilized, showing that spay/neuter has become a mainstream norm of pet-keeping.
What are you doing to share your message with your podcast audience? What philosophy are you sharing?