If you're looking to get more attention on podcasting and social media platforms, consider these two "anti" strategies.
1. Avoid engagement pods.
These are groups of people who engage with your content in order to trick platforms, like Apple Podcasts, into thinking it's popular. In podcasting, this involves collaborating with other podcasters to subscribe, review, and interact with each other's shows. However, this can lead to problems, such as negatively impacting recommendations for similar podcasts. Instead, focus on reaching the audience that will truly benefit from your podcast, rather than trying to game the system.
2. Focus on a single core idea, not just anything.
Presenting scattered content without a clear focus can deter potential listeners from paying attention to you. People prefer specialists over someone who constantly shifts their focus.
Consider Taco Bell as an example: they use the same ingredients – beef, beans, cheese, lettuce, tomato, tortillas – and create different combinations and variations to offer a diverse menu. Your podcast should follow a similar approach by focusing on one main subject and exploring its various aspects.
