In the words of Aristotle, "To write well, express yourself like the common people, but think like a wise man."
This quote holds true for podcasters and songwriters alike. Often, I've found that great songwriters possess an uncanny ability to connect with people in unique ways, despite their lack of formal education. And this is a great lesson for podcasters.
Hank Williams, for example, read True Romance magazine to get ideas for songs that would connect with people. Similarly, Jimmy Buffett displayed keen observation skills regarding his audience, which contributed to his success.
Buffett's concerts were more about the community than just his music. He never put himself on the Jumbotron screens during his shows, focusing instead on the audience.
As a podcaster, connecting with your audience is crucial for success. Remember Aristotle's advice and strive to think like a wise man while expressing yourself like the common people.