The "Rules" Meta has recommended for Facebook Reels can also be applied to your podcast.
The Big One >>> Deliver high-quality content that is easy to consume, spread, and replicate.
Facebook recommends entertaining your audience with "engaging content that captures attention." They want things that others can participate in, not just watch – virality comes from shared experiences not solitary actions.
They recommend using creative tools like text filters and camera effects, but remember that good storytelling doesn't need smoke and mirrors; compelling content stands on its own.
Experimentation is encouraged as well as clear showcasing of your content using good lighting techniques. For podcasts, this translates into investing in a good mic and finding quiet places for recording without distractions.
It sounds basic, but like most things, it's these "foundational" elements that separate the good from the bad. This stuff is easy to do, but also easy not to do, and plenty of people skip it.
Another big idea ... "Good" according to Facebook (and me) means creating something that keeps people watching and listening. With this said, if you can deliver the payoff quickly, do that – there's no reason to keep people longer than needed.